2012′s Biggest Trends In Trade Show Marketing

Trade show exhibiting is an ever-changing, ever-evolving world. To explore the new developments in the industry, we polled Skyline dealers throughout North America asking them one question: “What do you think the biggest trend in trade show marketing will be for 2012?” Read Full Article from Skyline Trade Show Tips

Exhibition Industry Continues to Flourish, Outperforming Overall Economy (GDP)

DALLAS, 21 February 2012 – Today, the Center for Exhibition Industry Research (CEIR), in its analysis of the latest data collected for the CEIR Index, reports that overall exhibition industry activity increased by 3.8% from the level one year-ago during the fourth quarter of 2011, and rose by 2.7% for the year 2011 as a whole. After a brief pause in the second quarter of 2011, the growth of the exhibition industry picked up its pace. The industry’s performance continued to surpass real GDP, which only grew by 1.6% during the fourth quarter of 2011, compared to the final quarter of 2010.

The forecast for 2011 was for 2.3 percent industry growth; however, actual growth was 2.7% which is 15% better than forecast. The exhibition industry outperformed GDP for three of the four quarters during 2011 and by 1% (2.7% versus GDP 1.7%) for the year. Since most exhibitions are typically trailing economic indicators, only time will tell if the industry can continue to outperform the overall economy. Continue Reading

To Become A Better Exhibitor, Become A Better Marketer

It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on). But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows.

So let’s take a few minutes to set logistics aside (don’t worry, they’ll still be there when you get back) and focus on how you can be a better marketer who just happens to use trade shows. Continue Reading from Skyline Trade Show Tips.

Staying connected with your tradeshow booth attendee after the show

Learn how surveyed trade show attendees give an honest assessment of how they view the show experience and how they deal with what they've learned from the show when they return home. This report provided by Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show attendees across a range of industries and show profiles. The focus of the survey was to determine how they view the show experience and how they deal with what they’ve learned from the show when they return home.

When the data was analyzed, they were struck by how ineffective post-show interaction was between attendees and exhibitors.

Download the free document from The Tradeshow Network Marketing Group.

How Trade Show Booth Staffing Is Like Speed Dating

Compared to many international trade shows, U.S. shows have relatively short show hours and fewer show days. This means that most attendees don’t have a lot of time to spend with any one particular trade show booth. They will try to hit as many booths as they can. Oftentimes, there are other events associated with a show that attendees are also visiting. In short, there is a lot of competition for attendee’s attention and you don’t have a lot of time to impress them. Full article at Skyline Exhibits.

Tradeshow Display Bloopers

Bloopers seem to somehow appear at most trade shows and anyone who knows the slightest bit of technology will realize that not everything goes as planned. Plugs get kicked out, systems crash, banner ads crumble, phrases that seem perfectly safe get misinterpreted. It’s all part of the game. Click here

Free Lead Retreival App

iLeads is the world’s first lead retrieval app. It enables exhibitors to collect trade show leads using an iPhone® or iPod touch®. It’s a new and better way to collect data and exchange information. iLeads benefits exhibitors, attendees, organizers, registration contractors and even sponsors. With features such as notes, surveys and qualifiers exhibitors can capture, qualify and manage trade show leads anywhere.

Link from ConWorld