Are You Happy With the ROI From Your Trade Show Efforts?

There are many facets to success at a trade show: The elevator pitch, pre-show marketing, booth setup, etc. (If you don’t have a good elevator pitch, here is a blog that can help you develop yours. “Nailing the 30 Second Elevator Pitch”)

For the sake of this scenario, our fictional vendor is TabletCo. They sell the hottest new Android Tablet for the educational market.

A prospect, Harry, walks up to your TabletCo booth. He loves your product! Harry is excited about using the tablet at the school where he is a History teacher. The school district is large. It is a good opportunity. Some further questioning yields the fact the entire school district wants to have a tablet for each student. Being a conscientious sales rep, you get Harry’s card. You are all set for the follow up…or are you?

This is the disconnect point. Not just in sales at a trade show, but sales in general. Important questions: Full Article

How to Respond to Changing Attendee Priorities

Here’s how exhibitors and event producers have seen attendee behavior change:

• Smaller buying teams, but those that attend have more purchase authority.
• Registering closer to the event.
• Shorter event visits.
• Looking for more content and information.
• More cost conscious, looking for discounts and deals.

More from Expo

How You Can Maximize Your Graphics When Participating In A Trade Show

Graphics has the ability to communicate a lot in the shortest time possible. This is imperative since you have so many people visiting trade shows. People can just pass you by if your graphics do not create an impression, unless you’ve done pre-show promotion to invite them. Therefore, using your graphics to its maximum effectivity is advised so that your potential clients can notice your booth. This page is a good reference for learning how to maiximize your trade show graphics. More from My Traffic Magnet

Las Vegas Convention Center Designated World Trade Center Site

The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Electronics Association (CEA), producers of the International CES, have signed an agreement that will designate the Las Vegas Convention Center as an official World Trade Center site.

"We are proud to partner with CEA to join the World Trade Center organization and enhance Las Vegas' reputation as the trade show capital of the world," said Rossi Ralenkotter, president/CEO of the LVCVA.

"This partnership will give Las Vegas the opportunity to further promote our brand to business travelers worldwide and reinforce that Las Vegas is a serious place to conduct business."

Through the agreement, CEA will become an official member of the World Trade Centers Association and the LVCVA will be the official representative of the trade center site. More from ConWorld.net

Early 2011 Trade Shows Filled with Increased Attendance, Optimism Says Tradeshow Insight

You can sense a buzz is in the air this year if you had the opportunity to walk a trade show floor these past few weeks. It’s almost electric! For me it started at the Consumer Electronics Show (CES) in Las Vegas where, according to Exhibit City News, preliminary numbers show more than a 10% increase in attendance and an 8% increase in exhibitors. More from BizBash via Tradeshow Insights.

Dipping Into Sensory Marketing for Trade Shows

Sensory branding is based on the idea that we are most likely to form, retain and revisit memory when all five senses are engaged. By going beyond the traditional marketing media of sight and (sometimes) sound, brands can establish a stronger and longer-lasting emotional connection with consumers.

In studies, groups exposed to multi-sensory environments always outperform those in uni-sensory environments. Their recall is better all around—in quantity of information retained, clarity and duration. What’s more, sensory information can affect consumer habits, such as restaurant turnover or purchasing. Marketers are taking heed.

Full article from Let's Talk Trade Shows by Joyce McKee.

10 Mistakes Exhibitors Make

You’ve got a tremendous investment, not only in money, but also time and hopefully training in marketing your business at trade shows. Don’t get in the way of your own success! More from Skyline Trade Show Tips.