Many times when a trade show is planned for there isnt someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.
You should track each expense and when you show is over hold a quick review to discover how much you spent. You might be surprised at how things add up.
Here are four simple ways to make your trade show marketing budget count. If you can reduce your show spending a losing show might suddenly be worthwhile.
1. Track your deadlines and discounts.
Look at your show agreement and see where you get discounts for making early commitments. A better way to look at this is the premium you pay for not being well planned. Youll see a deadline and a price before the date and an increased price after the date. Youll see yet a higher premium for getting a service on the day of the show.
Keep good records of the discount deadlines and dont miss any. That will ensure you minimize your surcharges.
Keep special track of your shipping costs and ensure you have time to ship ground and still make your setup deadline.
Good planning will really be worth your while and can save you easily 25% Full Article.
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