NEW WHITE PAPER: The Evolving Role Of Exhibit Marketers

To capture the changing spirit of the early 1960s, Bob Dylan sang, “The times, they are a-changin.’” Today, the times are rapidly changing for exhibit marketers.

Exhibit marketers now face a slew of fresh challenges, including increased responsibilities, new technologies, difficult internal communications, fluctuating budgets, and limited support. And of course exhibit marketers still have their day job: creating memorable events with measurable return on investment. Full article.