A person can be rational, they can be educated, intelligent, pragmatic, they can be talked to, convinced, swayed and argued with. A crowd, on the other hand, is more like a force of nature, something that you can perhaps harness, but rarely control.
Now obviously, once you've reeled a prospect into a trade show booth, you're going to be talking to them one on one, but until then, they're a part of the shapeless mass that is The Crowd. Plucking somebody out of that crowd can be difficult, so here are a few tricks to help your trade show displays stand out... Read more
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