Trade Show Booth Staff Training Essential

Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, you need to pay attention to all the elements of trade show exhibiting. By putting a premium on grooming and training your trade show booth staff, you can rest easy they will be performing at their best.

The first step in your company’s trade show venture, then, is to recognize the importance of the trade show booth personnel. The second step is to invest in the training of your booth people.To launch this process, make sure you get executive “buy in”. If top management respects and values their trade show team, then face- to- face training skills become effective.

Remember the key value of exhibiting at the trade show is to engage real people about real products/services in real time. A typical company representative can often hold meaningful conversations with about 3 or 4 people in a ½ hour at a trade show as opposed to spending an entire day in the conventional field selling process. Continue.

A Stand-out Small Exhibit

You don't need a mammoth-sized exhibit or piles of money to make a big (and memorable) statement at your next show. Use these five tactics for getting the biggest bang out of your small booth.

Use lighting. According to industry research, lighting can increase awareness of your exhibit by 30 to 50 percent. Renting a portable lighting system or using product spotlights will give your small exhibit the extra exposure it needs.

Keep it simple. Feature only one or two products. Any more than that and you'll just add clutter - and keep your prospects away.

Employ bold colors. Find high-impact hues that will stand out from a distance, and avoid neutral colors that will just blend into the background. More.

Trade Show Booth Rental - A Smart Option

When it comes to trade show booths - to rent or not to rent? - that is the question that can perplex many an exhibitor.

The industry rule of thumb is that if you?re going to use the same trade show exhibit three times, you should purchase it instead of renting. But, if you only want a trade show booth for a one or two time trade show appearance, renting is often the best way to go.

For companies that have the choice of renting vs. buying a trade show exhibit, there are many solid and sound reasons to rent a trade show exhibit rather than making a purchase of a trade show display.

According to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer known as The Booth Mom, there are compelling reasons why companies rent trade show exhibits, such as: continue

The Convention Industry Council (CIC)’s Accepted Practices Exchange

(APEX) Panel on Green Meeting and Event Practices today released the final draft standards for green meetings and events for review and comment by the meetings industry. The process of developing green standards has been a partnership between the U.S. Environmental Protection Agency (EPA), the Green Meeting Industry Council (GMIC), APEX and ASTM International to answer the need in the meeting and event industry for a uniform measurement of environmental performance.

The APEX panel and hundreds of volunteers have devoted countless hours of discussion and refinement over the past two years to draft what will be a very well planned first step in solidifying green meeting practices. These standards are an attempt to create a level playing field of what constitutes "green" for the industry.

Nine individual topic areas comprise the entire standard and nine separate committees were charged with developing the standards. Those topic areas include Accommodations, Audio Visual, Communication, Exhibits, Food and Beverage, On-site Office, Destinations, Meeting Venue and Transportation. The draft standards will now go out to the industry for review and comment through APEX City Discussion Groups and a blog as well as to the ASTM International for its review process.

City Discussion Groups, events akin to town hall meetings, will be held over the course of the next few weeks in the following cities:
Atlanta, Baltimore, Washington, DC, Ft Meyer, Winnipeg, San Antonio, Denver and San Francisco. Those interested in participating in a discussion group may register through the APEX website at www.apexsolution.org.

For those not in proximity to a discussion group, the APEX virtual blog site provides for greater access and participation. The draft standards may be accessed and feedback given at http://wp.apexsolution.org

Suggested changes and feedback will be reviewed by the committees and incorporated if appropriate and then submitted in final to ASTM. All comments, whether by City Discussion Group or by blog, are due September 11th in order to be considered before the standards are submitted to ASTM in final format. It is anticipated that the final standards approved by both ASTM and the APEX Commission will be complete by year-end.

Trade Show Advice: Calculating Trade Show ROI

Every company is different, if your company has a short sales cycle, and accounting is willing to work with you, then you should be able to put together a report that details the hard dollars that your show generated. However, if your sales cycle is longer, then a lead management program will allow you to generate a trade show ROI number. Link.

How Exhibitions Can Deliver Value in the Recession and Beyond

What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. This is where most exhibitors drop the ball. Differentiate your company from its peers and wring the full value from your tradeshow participation. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.

Follow Up Begins Before the Show More.

Bringing the A-Team

A YouTube video by Francis Friedman. Link.