Are You Serious About Tradeshow Marketing?

It’s a fair question, and one you probably don’t think about enough.

“Of course I’m serious,” you respond. “I wouldn’t be doing this if I weren’t serious!”

Gitomer’s approach is from the sales aspect, and he covers such things as ability to deliver, desire to serve, friendliness, truth at ALL cost and more.

Much of that applies to tradeshow marketing. So, how serious are you?

Do you plan your pre-show marketing?
Do you pick your staff with an eye to having the most open and enthusiastic personalities at the show?
Do you train your staff?
Are you regularly re-examining your tradeshow booth’s marketing message to make sure it in sync with your products and your audience desire?
Do you debrief your staff each evening before turning them loose?
Do you make adjustments at the show based on your observations of visitors or the staff debriefing?
Do you have definable, measurable goals for each tradeshow?
Do you re-assess those goals based on the type of show and expected audience?
Can you crunch the numbers to come up with the ROI over the last year’s worth of shows?
Do your sales staff have real, actionable leads after each show, rated as ‘hot,’ ‘warm,’ or ‘cool?’ More.