Results of the Tradeshow Week Annual Corporate Exhibitors Survey indicating 48 percent of all exhibitors think the cost of show services has gone up more than 5 percent, while about the same number (47 percent) are unhappy with their tradeshow performance, put a coda on a week when two Tradeshow Week 200 shows departed Chicago because of exhibitor complaints about excessive costs.
“I wouldn't call this a cost revolt,” said TSW Vice President of Research and Consulting Michael Hughes, “but exhibitors are being a little more vocal about it.”
While one could make the case corporate exhibitors were somewhat less pessimistic about some issues than they were last year, on other issues they were increasingly dissatisfied.
Specifically, they were more and more disturbed by high exhibiting costs. Full Article.
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