Written for show managers:
If getting the majority of your exhibitors to participate in an exhibitor training session is a Herculean effort, try giving them their own social network instead. IPC, the Association Connecting Electronics Industries, did just that for its IPC APEX Expo and IPC Midwest shows.
Branded for each event, the sites are chock full of important information, like exhibitor training Webinars, ROI toolkits, money-saving tips, checklists, deadline reminders, documents and forms, service offers and other special deals, and hotel and travel details. Exhibitors can visit the network at their convenience to read blog posts, get quick answers to questions, find out when an important deadline is coming up or connect with other exhibitors to troubleshoot common problems. More.
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