Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Saturday, November 5, 2011
Friday, July 15, 2011
Wednesday, July 7, 2010
Free 'Social Media 101' Webinar
"Social Media 101" is the first in a series of webinars that will help you learn Social Media, get involved, start to create a valuable network and ultimately use these powerful tools to help connect with your audience. Potential clients and customers, current followers and more will be able to get more value when you master these tools.
From Twitter to Facebook, from YouTube to LinkedIn, Tim will show you how the top Social Media platforms work - and how you can be a part.
You'll not only learn HOW to use these tools, but you'll understand WHY they're so important in today's Social Media Marketing landscape. After all, if your audience is there (and they ARE!), you'll want to be there with them!
The initial one-hour webinar - "Social Media 101" takes place twice during the last week of July:
Tuesday, July 27th at 11 am PT
and again on
Thursday, July 29, 2010, 10 am PT
Link.
From Twitter to Facebook, from YouTube to LinkedIn, Tim will show you how the top Social Media platforms work - and how you can be a part.
You'll not only learn HOW to use these tools, but you'll understand WHY they're so important in today's Social Media Marketing landscape. After all, if your audience is there (and they ARE!), you'll want to be there with them!
The initial one-hour webinar - "Social Media 101" takes place twice during the last week of July:
Tuesday, July 27th at 11 am PT
and again on
Thursday, July 29, 2010, 10 am PT
Link.
Wednesday, December 30, 2009
Google Wave,Twitter and the Transformation of Event Marketing
Google Wave is an exciting new collaborative tool and in their suggestions about how it could be used, organizing events is first on Google's list. Full Article
Wednesday, December 2, 2009
What is Your Social Media ROI?
From Tradeshow Guy Blog:
Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is. Watch cool video.
Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is. Watch cool video.
Wednesday, November 11, 2009
10 Tipss to Use Social Media to Close More Biz at Your Tradeshows
From the Tradeshow Guy Blog:
1. Tweet out contests and promos for people to come to your booth. Keep a count of how many people stop by and ask about the freebie as a result of the prize. When tweeting at or about a specific show, ALWAYS use the show’s hashtag.
2. Create a hashtag for your company at the show. For instance, if your company was Keen Shoes, you could include the hastags #Keen and #ORSM09 – after the show count how many times those hashtags were retweeted.
3. Create a minisite or blog dedicated to your appearance at a specific show, or targeted exclusively towards your tradeshow marketing efforts. Offer white papers, e-books and special reports exclusive to the site; perhaps related (or not) to your tradeshow appearance. Drive traffic there through social media, email and other sources. Web traffic and download metrics are easily trackable through Google analytics and basic web stats. Folks that download the white papers and reports are now in your marketing/sales funnel. More.
1. Tweet out contests and promos for people to come to your booth. Keep a count of how many people stop by and ask about the freebie as a result of the prize. When tweeting at or about a specific show, ALWAYS use the show’s hashtag.
2. Create a hashtag for your company at the show. For instance, if your company was Keen Shoes, you could include the hastags #Keen and #ORSM09 – after the show count how many times those hashtags were retweeted.
3. Create a minisite or blog dedicated to your appearance at a specific show, or targeted exclusively towards your tradeshow marketing efforts. Offer white papers, e-books and special reports exclusive to the site; perhaps related (or not) to your tradeshow appearance. Drive traffic there through social media, email and other sources. Web traffic and download metrics are easily trackable through Google analytics and basic web stats. Folks that download the white papers and reports are now in your marketing/sales funnel. More.
Friday, November 6, 2009
Exhibitor Social Networks
Written for show managers:
If getting the majority of your exhibitors to participate in an exhibitor training session is a Herculean effort, try giving them their own social network instead. IPC, the Association Connecting Electronics Industries, did just that for its IPC APEX Expo and IPC Midwest shows.
Branded for each event, the sites are chock full of important information, like exhibitor training Webinars, ROI toolkits, money-saving tips, checklists, deadline reminders, documents and forms, service offers and other special deals, and hotel and travel details. Exhibitors can visit the network at their convenience to read blog posts, get quick answers to questions, find out when an important deadline is coming up or connect with other exhibitors to troubleshoot common problems. More.
Wednesday, October 21, 2009
5 Hottest Marketing Trends
Does your tweeting leave them chirping? Are you aware that awareness marketing is huge? Are you getting all the green you can from eco-friendly promotions? Find out how to add value to your client's campaigns by taking advantage of these hot trends.
Tweet this: A recent survey of distributors and suppliers on asicentral.com shows that 91% of them use Twitter. Only 20% of them did one year ago. The poll also shows that 86% use Facebook (34% a year ago); and 84% use LinkedIn (45% a year ago). This dramatic increase of usage in the ad specialty industry alone illustrates the marketing power of social media sites.
It’s no surprise. Such media promote community and connectedness. Those qualities – along with a sense of social responsibility and a touch of goofiness and humor for fun – are some of the characteristics of promotions that are building big brand buzz right now. Here we take a look at five top strategies you can use today. Read more.
Tweet this: A recent survey of distributors and suppliers on asicentral.com shows that 91% of them use Twitter. Only 20% of them did one year ago. The poll also shows that 86% use Facebook (34% a year ago); and 84% use LinkedIn (45% a year ago). This dramatic increase of usage in the ad specialty industry alone illustrates the marketing power of social media sites.
It’s no surprise. Such media promote community and connectedness. Those qualities – along with a sense of social responsibility and a touch of goofiness and humor for fun – are some of the characteristics of promotions that are building big brand buzz right now. Here we take a look at five top strategies you can use today. Read more.
Monday, October 12, 2009
Social Media Tip Sheet
From Association Meetings:
Listen, listen, listen. “You need to know what’s being said about you everywhere on the Internet, and what’s being said about you on Twitter,” says KiKi L’Italien, membership and education services manager, Optical Society of America, Washington, D.C. Set up Google alerts for your organization’s name, your annual meeting’s name, any secondary meetings you have, your primary competitors, and keywords for your industry, to pick up news articles, blog posts, photos, and anything else related to your alert topics. Because Twitter isn’t tracked on Google, you also need to set up a separate-but-similar keyword search on Twitter. Continue.
Listen, listen, listen. “You need to know what’s being said about you everywhere on the Internet, and what’s being said about you on Twitter,” says KiKi L’Italien, membership and education services manager, Optical Society of America, Washington, D.C. Set up Google alerts for your organization’s name, your annual meeting’s name, any secondary meetings you have, your primary competitors, and keywords for your industry, to pick up news articles, blog posts, photos, and anything else related to your alert topics. Because Twitter isn’t tracked on Google, you also need to set up a separate-but-similar keyword search on Twitter. Continue.
Sunday, October 11, 2009
Monday, October 5, 2009
Enhancing Tradeshows with Online Tools
It is human nature to be comfortable with the familiar. We trust what we know and find comfort in the words "Tried and True". When faced with new methods we tend to react with apprehension, resignation, or panic. Tradeshows have been around since the dawning of commerce when merchants and buyers began congregating at central markets. Tradeshows are familiar. They represent the "Tried and True".
The internet brings efficient communication, networking, and a new method of commerce. While buying and selling online is now common place, it is human nature to suspect that this new medium of online buying, selling, and communicating threatens the traditional face to face marketplace of the tradeshow. In reality the connectivity of online communication is a wonderful opportunity for the savvy tradeshow organizer to augment the face to face medium of tradeshows and conferences.
Here are 3 tools for tradeshow and conference organizers to enhance their shows. Continue.
Wednesday, September 30, 2009
Exhibitors Use Social Media to Promote Booths
Forty percent of exhibitors use online social media to promote their exhibits, according to a new study by the Center for Exhibition Industry Research.
Personal social networks, such as Facebook and LinkedIn, are the most popular online tools among exhibitors. Roughly 41 percent of survey respondents say they use these networks for promotional purposes, while 36 percent use videos, and 34 percent use blogs, according to the paper, entitled “Effective Methods of Visitor Promotion, Part II: Exhibitors.” The use of these three tools is expected to rise in the next three years, especially the use of blogs. In three years, 44 percent of the 218 exhibitor respondents anticipate using blogs to promote exhibits.
Approximately 26 percent of respondents use virtual events, while 23 percent use microblogs, like Twitter. These percentages are anticipated to rise to 31 percent and 30 percent, respectively, in three years. Full Article from Association Meetings.
Personal social networks, such as Facebook and LinkedIn, are the most popular online tools among exhibitors. Roughly 41 percent of survey respondents say they use these networks for promotional purposes, while 36 percent use videos, and 34 percent use blogs, according to the paper, entitled “Effective Methods of Visitor Promotion, Part II: Exhibitors.” The use of these three tools is expected to rise in the next three years, especially the use of blogs. In three years, 44 percent of the 218 exhibitor respondents anticipate using blogs to promote exhibits.
Approximately 26 percent of respondents use virtual events, while 23 percent use microblogs, like Twitter. These percentages are anticipated to rise to 31 percent and 30 percent, respectively, in three years. Full Article from Association Meetings.
Subscribe to:
Posts (Atom)