Trade Up Your Tradeshow Model

from ASAE:

Looking for the next big thing in tradeshows? It may be closer than you think. Associations that have found success with new and different tradeshow models share what they’re doing and how it works for them.

Have you taken your tradeshow's temperature lately? Take a look at your expo floor. Would you say business is red hot, tepid, or cooling fast?

"With the economic changes going on for the past few years, so many associations are suffering, and they have to care for the annual meeting because it's such an important part of their health," says John Parke, CMP, president and CEO of Leadership Synergies, LLC, which assists associations in sales performance and process improvement. "The annual meeting, especially the tradeshow, has to work. And many are scrambling to make sure it works."

While some may be scrambling, other associations are soaring, with new tradeshow formats that fit their audiences and their organizations. Some have made slow changes; others have drastically transformed their shows. And some have years of experience with the "new" formats that other associations are just now discovering. Full Article.