Web Meets Live: The New Trade Show Marketing Frontier

The Internet has turned the whole concept of trade show marketing on its head. Exhibitors are no longer restricted to a 40 x 40 foot section of carpeted cement and attendees may be seated on a comfy rental sofa or their desks back at the office. The virtual and the physical space has become one infinite stretch of real estate and exhibitors have access to unlimited options for pre-, at-, and post-show marketing. The challenge for exhibit marketers is to blend the two worlds seamlessly together. More.