Monday, July 12, 2010
How to Write a Tradeshow Report
After hours, if not days, standing on or walking a trade show floor, you may look forward to sitting down and writing a report summarizing your experience at the event. Writing a trade show report while your memories of the experience are still fresh is ideal; however, hopefully you took some notes during the show, kept competitor brochures and giveaways, and collected potential contact information. Reference these materials as you reflect on the show’s successes and failures, the benefits of attending the show and possible approaches to next year’s show.
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