Virtual Tradeshows: Horizontal or Vertical Markets?

Early data shows that the attraction and satisfaction for virtual events is driven more by educational content than through the virtual tradeshow floor or networking. Exhibitors are not realizing the same return that they receive from live events. Attendees aren’t compelled to spend significant time on the virtual floor. (If you are interested in learning more about virtual events, TSNN is conducting a free webinar on August 4, 2010 at 2pm EST. Click here for full article and to register.