A few months ago, we attended the recent Austech Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.
The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
The bad news was that most of the videos were absolutely appalling.
Why so appalling you ask? Some were bad because they had no idea of the power of production values in giving the right impression to their target market. Others had no strategy whatsoever.
You need a trade show video strategy. Continue reading....
Tuesday, March 9, 2010
Sunday, March 7, 2010
Top 5 Best Trade Show Promotional Items
Trade shows are becoming an ever popular event for marketing promotions. Hundreds of companies are vying for attention, and most are well prepared to showcase their products and services. However, the most magnificent exhibit and well prepared handlers can watch traffic pass it by, if there isn’t something to draw the traffic in. That is where promotional items come in at. Trade show promotional marketing items are proven to be the best method for attracting foot traffic. Furthermore, there just isn’t a more consistent way to get a targeted message to the masses. Promotional items can help with everything from branding to profit boosting. However, there is a catch; you need to have a quality promotional item. It should be attractive, useful, long lasting, and unique.
How many trade show promotions will you see with pens and coffee mugs? So, how is your booth going to stand out? You will stand out if you avoid the trite, but still provide something useful and proven. Here are five of the best trade show custom items, and why they work: Proceed to list.
How many trade show promotions will you see with pens and coffee mugs? So, how is your booth going to stand out? You will stand out if you avoid the trite, but still provide something useful and proven. Here are five of the best trade show custom items, and why they work: Proceed to list.
Saturday, March 6, 2010
Friday, March 5, 2010
COMDEX Re-Launches as a Virtual Trade Show
On November 16-17, COMDEX returns as a fully-interactive, virtual event - dedicated exclusively to the needs and opportunities of the high tech channel.
Full Article.
Full Article.
Thursday, March 4, 2010
TSEA Red Diamond Congress Launched
The Trade Show Exhibitors Association (TSEA) announces the first Red Diamond Congress in Orlando, FL, April 25 - 27, 2010. Its mission is to bring together senior level exhibit and event professionals from leading companies to help define and shape the future of face-to-face marketing. The two-day conference will produce preliminary measures on how to remedy the exhibition industry from an exhibitor perspective so face-to-face events will continue to be an important part of the overall marketing mix.
The purpose of the Red Diamond Congress is to initiate change by voicing the needs of exhibiting companies to other stakeholders of the exhibition industry (i.e., show organizers; destinations; general contractors; Exhibitor Appointed Contractors; housing companies; convention centers; etc.). Exhibitors have been excluded from many of these discussions and this will be the first arena solely for exhibitors to step up and speak. Trade show producers will be invited into the second half of the Congress to begin an honest dialogue between the two primary stakeholders of the industry.
This first Congress will focus on three key areas:
1. Convention housing practices;
2. Independent third-party audits of trade show attendance; and
3. Labor practices. Continue reading.
Tuesday, March 2, 2010
Missing Freight? Don't Panic.
Chances are, you’ve been here before: You fight early morning traffic, search aimlessly to find a parking space at the convention center, walk a short marathon to your exhibit space, only to find out that half of your tradeshow components have yet to be delivered, if any at all. Despite honest attempts at scheduling you, your employees and show labor around an agenda, there are ways to prepare for this headache that will keep your crew productive and prevent you from bleeding time and money. Continue reading.
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