A few months ago, we attended the recent Austech Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.
The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
The bad news was that most of the videos were absolutely appalling.
Why so appalling you ask? Some were bad because they had no idea of the power of production values in giving the right impression to their target market. Others had no strategy whatsoever.
You need a trade show video strategy. Continue reading....
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