Exhibit design and construction, training and travel, and event fees are just some of the costs associated with a company attending an exhibition. Creating standout trade show displays can be a costly investment. In today’s business environment, where marketing budgets have been cut, it may be hard to justify becoming an exhibitor.
Not surprisingly, many companies have stopped hosting trade show displays. Which is why, now more than ever, it’s a good time to attract attention and new leads with a trade show exhibit. The prudent business will not skip shows, but will take care to select the right events for involvement. Fortunately, there are proven tactics to identify which programs will reap benefits. More.
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