Exhibit Industry Council Releases First Best Practice on Exhibitor Costs

LAS VEGAS, March 29 /PRNewswire/ -- The Exhibit Industry Council (EIC) released its first Best Practice today - titled "Full Disclosure and Control of Exhibitor Costs." The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over trade show and event marketing costs, and to guide the industry in making adjustments that will support its financial future and continued presence in the corporate marketing mix. More.