Raise your hand if you have been visited by the tradeshow gypsies. People who go from show to show, grabbing hand fulls of the free logoed promos you have on your table, and have absolutely no intention of doing business with you.
In reality, there might be 3 to 10 prospects at a show that have real potential. Here is what to do to defend against the promo swipers and at the same time treat the top prospects with the respect they deserve. More.
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