When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that the conference site may become a Mecca for theft. Not only are the Hershey Kisses left on the trade show booth counters at risk, but also your company’s sensitive top-secret information may also be in danger of being stolen if left unattended or unsecured.
The big issue, then, is how can you safeguard against theft of company equipment and knowledge during a trade show exhibit?
According to Karla Krause-Miller, Director, Cappa and Graham, Inc., the event planning company in San Francisco and Silicon Valley, it starts with the security guards who are hired to check trade show attendance. They are busy making sure that all visitors are legitimate and have the proper badges. The guards do not have the responsibility of insuring that your equipment is safe. You must be aware that it is up to you to protect against any trade show booth theft. With that in mind, there are certain rules and precautions one must take at the trade show exhibit hall in order to insure your trade show booth is secure. Continue reading.....
Quite informative post on trade shows. Recently, arranged a trade show of my company at one of the lovely event venues and hired an experienced graphic designer. He had designed nice trade show displays and they attracted the public a lot.
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