TSEA Red Diamond Congress Launched

The Trade Show Exhibitors Association (TSEA) announces the first Red Diamond Congress in Orlando, FL, April 25 - 27, 2010. Its mission is to bring together senior level exhibit and event professionals from leading companies to help define and shape the future of face-to-face marketing. The two-day conference will produce preliminary measures on how to remedy the exhibition industry from an exhibitor perspective so face-to-face events will continue to be an important part of the overall marketing mix.

The purpose of the Red Diamond Congress is to initiate change by voicing the needs of exhibiting companies to other stakeholders of the exhibition industry (i.e., show organizers; destinations; general contractors; Exhibitor Appointed Contractors; housing companies; convention centers; etc.). Exhibitors have been excluded from many of these discussions and this will be the first arena solely for exhibitors to step up and speak. Trade show producers will be invited into the second half of the Congress to begin an honest dialogue between the two primary stakeholders of the industry.

  This first Congress will focus on three key areas:
 1. Convention housing practices;
 2. Independent third-party audits of trade show attendance; and
 3. Labor practices.   Continue reading.