Saturday, November 26, 2011

How to Make a Trade Show Profitable

If you’re going to spend thousands of dollars for a trade show booth, get your money’s worth.

Wednesday, November 23, 2011

Section 179 Tax Incentive for Exhibitors Ends December 31

Thinking about upgrading or purchasing a display for your upcoming trade show season? Do you have some marketing funds that need to be used before the end of the year? Want to stretch your exhibiting budget and get more display for the money? The time has never been better for investing in your company with a new display, thanks to the Section 179 Tax Incentive. Continue Reading from Exhibitor News Network.

Friday, November 18, 2011

NEW CEIR RESEARCH ON EXHIBITION TRENDS – Third Fact Sheet Released

Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels

DALLAS, 17 November 2011 – Today, the Center for Exhibition Industry Research (CEIR) releases the third fact sheet in the new study series reveals that marketing executives find business-to-business exhibitions uniquely valuable.

Ninety-nine percent of surveyed marketing executives identified a unique value of business-to-business exhibitions that is not provided by other marketing channels. The most popular value is the ‘ability to see a large number of prospects and customers over a short period of time,’ selected by 60 percent of executives.

CEIR Research Director Nancy Drapeau, PRC observes, "This result is impressive in light of the many options available to marketers. The ability to meet face-to-face with a critical mass of an organization’s prospects and customers in a compressed timeframe is a highly coveted value unique to business-to-business exhibitions."

Background on the Study
On 10 November 2011, the Center for Exhibition Industry Research (CEIR) announced the release of results from The 2011 Changing Environment of Exhibitions Study which explores how the exhibition industry is evolving and provides key market insights on opportunities and threats.

Findings document the current and planned use of the full array of available marketing, communications and sales tactics; positioning of business-to-business exhibitions in this mix; current high priority marketing and sales objectives and perceived value of using business-to-business exhibitions to achieve them; as well as the factors that drive the decision to exhibit or pull out of an exhibition.

This document, Exhibitions Offer Unique Value Not Provided by Other Marketing Channels, is the third of 10 separate fact sheets that will be released with actionable suggestions on how organizers and exhibitors can use the results to enhance their business objectives.

CEIR’s online research library available at www.ceir.org offers industry professionals an array of tools to assist in the planning and marketing of exhibitions for organizers, exhibitors and suppliers. Industry trend data is also a trusted source for press, consultants and the financial community.

This initiative is funded by grants from the Exhibition Industry Research and the MPI Foundation, CEIR.

Methodology: The data for this study was obtained from an online survey of marketing executives across industry sectors who are involved in marketing and promotions decisions, including deciding whether to exhibit at exhibitions. Target companies included those that exhibited in at least one business-to-business exhibition in the past two years. A total of 298 executives participated from a sample of 14,636, for a response rate of 2.1 percent.

For more information on this report series, contact Nancy Drapeau, PRC, Research Director of CEIR at ndrapeau@ceir.org or +1 (207) 332-9839.

About CEIR
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

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Media Contact:
Susan Brower, CMM, CCP
sbrower@ceir.org
+1 (972) 687-9207

Saturday, November 12, 2011

7 Deadly Sins of Tradeshow Marketing (and How to Avoid Them)

From not doing preshow marketing to simply not having good booth staff – in this post you’ll learn the top 7 reasons why exhibitors don't make sales at trade shows. It will also teach you the best trade show exhibitor practices. Continue Reading from TSNN

Wednesday, November 9, 2011

Does Swag Work?

This year, the U.S. promotional products industry is estimated to be a $17.4 billion market. To put that figure in perspective, American wineries have annual revenues of $14 billion, breakfast cereal manufacturers have revenues of $12 billion, and movie ticket sales are about $10 billion. Americans will spend more on swag this year than they do on amusement parks and arcades, more than on dry cleaning, more than on coffee shops including Starbucks and Peet’s.

Swag sells. But, why? And more importantly, can it really do much to promote your brand? Continue Reading from Fast Company