Friday, February 24, 2012

2012′s Biggest Trends In Trade Show Marketing

Trade show exhibiting is an ever-changing, ever-evolving world. To explore the new developments in the industry, we polled Skyline dealers throughout North America asking them one question: “What do you think the biggest trend in trade show marketing will be for 2012?” Read Full Article from Skyline Trade Show TipsLink

Wednesday, February 22, 2012

Exhibition Industry Continues to Flourish, Outperforming Overall Economy (GDP)

DALLAS, 21 February 2012 – Today, the Center for Exhibition Industry Research (CEIR), in its analysis of the latest data collected for the CEIR Index, reports that overall exhibition industry activity increased by 3.8% from the level one year-ago during the fourth quarter of 2011, and rose by 2.7% for the year 2011 as a whole. After a brief pause in the second quarter of 2011, the growth of the exhibition industry picked up its pace. The industry’s performance continued to surpass real GDP, which only grew by 1.6% during the fourth quarter of 2011, compared to the final quarter of 2010.

The forecast for 2011 was for 2.3 percent industry growth; however, actual growth was 2.7% which is 15% better than forecast. The exhibition industry outperformed GDP for three of the four quarters during 2011 and by 1% (2.7% versus GDP 1.7%) for the year. Since most exhibitions are typically trailing economic indicators, only time will tell if the industry can continue to outperform the overall economy. Continue Reading

Sunday, February 12, 2012

To Become A Better Exhibitor, Become A Better Marketer

It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on). But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows.

So let’s take a few minutes to set logistics aside (don’t worry, they’ll still be there when you get back) and focus on how you can be a better marketer who just happens to use trade shows. Continue Reading from Skyline Trade Show Tips.