It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on). But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows.
So let’s take a few minutes to set logistics aside (don’t worry, they’ll still be there when you get back) and focus on how you can be a better marketer who just happens to use trade shows. Continue Reading from Skyline Trade Show Tips.
Thanks for the link onto that article! Does the Trade Show Exhibitors Assoc ever make recommendations for products? The best place to buy a display or tables? How do you feel about http://www.table-cover.com/ ?
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