Use QR Codes so You Don't Get Thrown Away After Tradeshows

In this article, you'll learn...

• Three ways to incorporate QR codes at tradeshows
• Five important things to consider before using QR codes

Click here for full article from Marketing Profs.

Video: Exhibitor Training

From the SEMA Exhibitor Education Summit. Learn how to: Save big bucks on Show costs, such as material handling, electrical and related Show expenses; Use social media to expand your marketing reach; Properly plan and budget to add value to your Show experience; Explore promotional opportunities through sponsorships; Use proven strategies to get buyers to your booth; Work one-on-one with Show experts to reduce your expenses and maximize your ROI.

Video 1hour, 20 minutes

Four Event Marketing Predictions for 2012

In this article, you'll learn...

• Which technologies and tactics will emerge for event marketing in 2012
• How event marketers can boost tradeshow success using new trends

Read more from Marketing Profs

How to Calculate Your Costs

From Exhibitor Magazine.

In a perfect world, exhibit managers would sit down once or twice a year to plan their trade show budgets. Show budgeting is often a frantic, data-starved, number-crunching binge launched after a visit from management.

This article has the statistics, formulas and guidelines you need to accurately estimate expenses for your next trade show.

Exhibitors Favor Attendance Quality Above All Else

The quality of attendees is by far the most important factor to exhibitors when deciding whether to exhibit at a trade show or exhibition, according to a new study by the Center for Exhibition Industry Research.

The study found that 84 percent of marketing executives surveyed cited attendance quality as the most prevalent factor driving the decision to exhibit. “Results to this study indicate that an exhibition’s reputation for delivering quality attendance is the most influential factor in persuading a company to exhibit,” stated CEIR Research Director Nancy Drapeau. “In a business climate where resources are scarce, exhibition organizers are wise to allocate some of these resources to audience acquisition and retention efforts,” she added. “Bringing the right audience to exhibitors and the right content to attendees that keeps them coming back positions an event for stability and growth.” Continue Reading from Association Meetings