Cheap Internet from Trade Show Startup

From Association Meetings:

To get four computers online at his booth, David Phillips, CEO, NKP Medical Marketing Inc., Los Angeles, says he used to spend “a minimum” of $1,500 to $1,600 for Internet service at each of the six or seven trade shows his company attends each year. But he’s found a way to cut that cost by about 80 percent, with a DIY Internet service that mails exhibitors everything they need to get online.

Phillips found San Francisco–based Trade Show Internet while searching the Web, but with a price tag of just $299 (plus shipping) for three days of Internet service for four computers, Phillips was skeptical. “It seemed way too good to be true. The first time we used it I had the contact name of the convention center’s Internet provider ready in case there was a problem,” he says, noting that his biggest concern was that the speed of the connection wouldn’t be up to par. “We’re a national medical marketing company. We build Web sites and we have to be able to show them. The Internet is our lifeline.” Full article.