The EIC, which is comprised of five major trade show industry associations, was formed to define and advocate exhibitor-focused Best Practices for trade shows, conventions, congresses and private events with all trade show industry stakeholders. The best practices are aimed at increasing exhibitor value at shows and to unite all industry stakeholders to support reputable, consistent standards.
“Face-to-face marketing is a vital part of the marketing mix for companies, but there are conditions in the industry that impede the value exhibitors get from conventions and trade shows,” said Eric Allen, executive vice president of the Healthcare Convention & Exhibitors Association (HCEA). “The EIC is working to identify the conditions that diminish value, and develop best practices to address them.”
The initial subject areas around which the group intends to work toward developing Best Practices includes:
- Standardized show kits
- Standardized work rules
- Full disclosure and control of exhibitor costs
- Meaningful and validated show metrics
- Customer service as a team effort
- Safety first
- Specific exhibitor responsibilities
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