Changing Direction – What’s the Difference between 360 and 365?

As professionals in the events industry watch other media types struggle to maintain relevancy, it is clear that big changes are happening, and more changes are coming – whether we’re ready or not. Media consumers and media buyers are increasingly finding new ways to connect, have dialog and create relationships.

Face-to-face media still plays an important role in business as buyers and sellers still want to actually meet each other. Prospects still want the experience of immersion and participation in an active marketplace of competing ideas, products and suppliers. Vendors still value tradeshows as an arena for competition, for meeting new prospects, and for contact with customers. Full Article.