Let’s not kid ourselves. Your industry tradeshow might still be the surest way to gather a large amount of sales leads, but your tradeshow presence is a very expensive proposition that shows up as a major line item in your marketing budget. Considering today’s economic climate you must do everything to get the most out of your participation. How? Compared to tradeshow sponsorships an advertising social media engagement is still relatively inexpensive and might be the silver bullet that will distinguish you from all the other exhibitors at your next event.
Here are some pointers to help you get started. Full article.
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