The exhibition industry is rebounding in 2010 as a majority of event organizers say their shows are growing this year compared to last, according to the Exhibition and Convention Executive Forum’s annual ECEF Pulse survey, which tracks four major metrics—number of exhibitors, net square feet of exhibit space, attendance, and sponsorship sales.
In all four areas, more attendees reported growth compared to the previous year’s show than reported a decline:
- Number of exhibitors: About 44 percent report growth; 27 percent report a decline.
- Net square feet of exhibit space: Roughly 35 percent see an increase; 25 percent see a decline.
- Attendance: 49 percent report growth; 16 percent report a decline.
- Sponsorship sales: 49 percent see an increase, while 18 percent see a decline. Full article from Association Meetings
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