Tradeshow Emergency Kit - What's a Gang Box and Why Do I Need One?

It doesn't seem like much right now, while you are in the comfort of your own office. When you're on the road, running out of staples, needing extra Velcro to attach your graphics to your booth, needing a little duct tape to fix, well, just about anything...it becomes a crisis and an expensive one at that. It's a simple case of supply and demand. You demand a roll of tape, it's 10 minutes before the show starts, the only supplier is show services...they can charge whatever they want.

Click here for extensive lists of Must Haves, Personal Items and Optional Items.

8 Easy Ways to Tie Social Media Into Your Tradeshows

Anyone who gets Exhibitor Magazine, has seen the retro photo that is in the back of each magazine, showing a tradeshow image from what seems like a century ago. As traditional as they are, tradeshows work because we are face-to-face with so many customers in just a few days.

But now, in today’s digital age, we are faced with new opportunities to mix tradeshows with social media to make our marketing efforts go even further.

Here are a few basic ideas on how can we tie the two mediums together to make for a more memorable experience overall:

1. Write a blog post about the event either pre-show, at-show or post-show to share your experiences and knowledge.
2. Prior to the show, monitor Twitter to see if there are any trending topics related to the event. If special event #hashtags are being used, make sure to put them in all your show-related tweets.
3. More from Vivid Image.
   

ExpoToGo: Tradeshow App for Android

ExpoToGo features: Exhibitor search. Session search. Customizable personal briefcase to add your favorite exhibitors and sessions. Community interaction with YouTube, Facebook, LinkedIn and Twitter. NearMe search browse for local shops,restaurants, and more. Link.

Trade show and industry observations

We would like to take a few minutes to review some industry trends (from our point of view) that we are seeing in the event marketing industry. The last two years have seen dramatic budget cuts, reduction in show attendance and higher cost per lead at any given event…now the good news. The industry continues to bounce back with greater innovation, new ideas and smarter spending. Here are just a few of the trends we are witnessing: Full Article from Blazer

Dirty Little Secrets: Five Things Trade Show Attendees Don’t Want You To Know

Look at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets for successful selling. Dirty little secrets that they'd never tell anyone, not even under duress. These secrets are strong unifying factors influencing buying decisions. If you, as a smart and savvy trade show exhibitor, tailor your exhibit accordingly, you'll come away with higher sales every time. Read full article by Susan Friedmann

The Secret Weapon Every Savvy Exhibitor Should Use

Picture this:

You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participate in as it attracts a sizeable number of your target audience. Your team is prepared. Your display looks terrific. You've got interactive demonstrations, you've sponsored a speaker, and your giveaway items convey your marketing message, appeal to your target audience, and are in plentiful supply.

Looks good, right?

There's something in this scene, something I haven't mentioned yet, that could make it all even better. Something that will not only boost your ROI, but will create that most vital of marketing tools.

What is it? Continue.

The do's and don'ts of exhibiting

The recent FaceTime research revealed the power of exhibiting, proving what many in the marketing industry have believed for ages.

According to the study, exhibitions and tradeshows had a very strong psychological impact on visitors. In fact, after visiting such an event, people were more likely to believe it was the best form of marketing to interact with and compare, and were more likely to buy a brand's goods.

So it's not surprising that many companies use exhibitions to market their goods and services. Yet, it's not always as simple as just showing up at an event and standing at a wooden table. Exhibiting requires lots of effort to ensure it goes successfully.

1) Do research: Research various shows before you go to ensure that you attend one that works for you. But, don't be tempted to do all your research online. While using the internet to find out about tradeshows is a good idea, nothing beats attending a few. This will ensure you can experience the atmosphere of the venue and see whether it would really suit your brand. Continue reading from TSNN UK