Trade show and industry observations

We would like to take a few minutes to review some industry trends (from our point of view) that we are seeing in the event marketing industry. The last two years have seen dramatic budget cuts, reduction in show attendance and higher cost per lead at any given event…now the good news. The industry continues to bounce back with greater innovation, new ideas and smarter spending. Here are just a few of the trends we are witnessing: Full Article from Blazer