Trade Shows: What’s In It For You—And Your Management?

For many of us, trade shows are a major part of our corporate lives: planning, scheduling, staffing, designing, developing, theming, creating presentations and product demos, ordering swag and logoed polo shirts—and traveling to them. Then there’s the show itself: three days of putting on your best smile and doing your best to communicate your company’s marketing message clearly, concisely and memorably. Those can be the hard parts of the business of trade shows—time consuming and wearying (not to mention hard on your feet).

So what are the good parts of the trade show experience, besides the last day at 5:00? Exhibitors know that trade shows are one of the best ways to accomplish four important business objectives: Continue reading at The Center