The do's and don'ts of exhibiting

The recent FaceTime research revealed the power of exhibiting, proving what many in the marketing industry have believed for ages.

According to the study, exhibitions and tradeshows had a very strong psychological impact on visitors. In fact, after visiting such an event, people were more likely to believe it was the best form of marketing to interact with and compare, and were more likely to buy a brand's goods.

So it's not surprising that many companies use exhibitions to market their goods and services. Yet, it's not always as simple as just showing up at an event and standing at a wooden table. Exhibiting requires lots of effort to ensure it goes successfully.

1) Do research: Research various shows before you go to ensure that you attend one that works for you. But, don't be tempted to do all your research online. While using the internet to find out about tradeshows is a good idea, nothing beats attending a few. This will ensure you can experience the atmosphere of the venue and see whether it would really suit your brand. Continue reading from TSNN UK