As you begin to prepare for your next trade show, forget about same old same old. Amidst the plethora of banners, tables and people clamoring for attention, you’ve got to stand out. You’ve got to be different! You’ve got to catch the attention of potential customers in a single glance.
While spending time and energy to create a dynamic and professional booth to highlight your product or service is essential to any successful trade show booth, gaining the attention of potential clients is equally important. The best way to maximize the potential impact of your booth is to spend time thinking about how you are going to draw people to your booth. One way to do this is through the strategic incorporation of technology. Full Article from Trade Show News
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