Anyone who gets Exhibitor Magazine, has seen the retro photo that is in the back of each magazine, showing a tradeshow image from what seems like a century ago. As traditional as they are, tradeshows work because we are face-to-face with so many customers in just a few days.
But now, in today’s digital age, we are faced with new opportunities to mix tradeshows with social media to make our marketing efforts go even further.
Here are a few basic ideas on how can we tie the two mediums together to make for a more memorable experience overall:
- Write a blog post about the event either pre-show, at-show or post-show to share your experiences and knowledge.
- Prior to the show, monitor Twitter to see if there are any trending topics related to the event. If special event #hashtags are being used, make sure to put them in all your show-related tweets.
- More from Vivid Image.
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