Monday, August 3, 2009

How Important is Booth Staff Training?

You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a recommendation.

But when you arrive you find that the staff greets you with indifference. Or worse, you find yourself ignored, and not because the staff is busy with other customers but because they’re chatting with themselves.


What do you do? Turn and walk away? I’ve seen it happen.

It’s a missed sales opportunity that will likely not be regained. All because your booth staffers didn’t have the presence of mind or proper training to greet you. More.

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