Friday, November 20, 2009

You Want Me to Pay What?!

From PlannerWire:

In today’s economic climate, it might seem like everything is more expensive than it used to be. In some cases, the costs remain the same, but companies have less to spend. In some other cases, the costs really are going up, and companies cannot always afford the increase. Either way, expense factors have driven many companies to re-examine their marketing efforts, and exhibiting at trade shows has fallen in the crosshairs. For some, long-lamented exhibiting expenses have recently proven to be the last straw, and many industry professionals continue to wonder… Full Article.

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