Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and upbeat.
So why do Millennials matter? This age group is more than 80 million strong, with an unyielding purchasing power. They have strong political influence, access to knowledge and information on an unprecedented scale and are empowered by technology. If you’re in this for the long haul, you got to figure out how to attract them and earn their loyalty.
Here are eight tips to consider when attracting Millennials to your next tradeshow:
1. Millennials distrust marketing and advertising.
Traditional show marketing techniques will not reach this audience. They have incredible filters for both technology and psychological persuasion techniques. Millennials give everything the sniff test before they give consideration. Full Article from TSNN
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