Getting Past Perception: The Psychology Of Trade Show Displays

We all do it to some degree; some more than others. Driving past a prospective restaurant, we sum up the potential quality of the dinner based upon our perception. The look of the restaurant, the number of cars in the parking lot and the look on the faces of those leaving; all of these factor into our decision. In that instant, we make a decision about the restaurant. If the perception is negative, the adventurous will listen to the mantra, 'Don't judge a book by its cover.' The not-so-adventurous will move on resorting to the typical location where they know they get a good meal. Full article by Chris Hamen