Facebooking at the Tradeshow

While there are literally dozens, if not hundreds of things you could do to interact with Facebook while at your tradeshow, let’s look a few of the basics. Are you covering these?

Does your blog (assuming you have a blog) have a Facebook page widget inviting readers to connect (like) with you? That’s a must. Every one that likes your Facebook page through your blog is another person that you can connect with in another place. And the good thing is that they are able to do that without even landing on your Facebook page. More from The Tradeshow Guy blog.

Using Scent To Enhance Your Trade Show Displays

Smart marketers know that the sense of smell is an important one. Using scent carefully and purposefully can help drive purchases and create a great impression of your company when an attendee visits your trade show booth. Although many companies know they should include scent into their displays, they're lost when it comes to actually choosing a smell and including it in their trade show exhibits. Consider how each scent can affect your visitors and choose the one that best matches your company's booth and your desired outcome.

Citrus Can Encourage People To Stay Longer

Citrus smells, such lemon, lime and orange have a fresh clean smell that actually encourages visitors to linger in your trade show booth, but it also increases alertness. This means that your visitors will stick around your trade show displays, but that they'll also pay attention to what message your display is conveying.

Peppermint Acts As A Mental Stimulant

Minty smells, like peppermint, spearmint or cinnamon act as a mental stimulant. Studies have shown that mint improves performance on speed and accuracy tasks, as well as lowers fatigue. A peppermint smell might help your employees more than your visitors, but that doesn't mean that it shouldn't be included in your trade show exhibits.

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Three Tips for Tradeshow Success

"Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan." To make the most of your lead-generating budget, he suggests a twelve-step process that takes you from pre-show planning to post-show analysis. Here's a sampling of his advice:

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Using a Video Loop in your Booth

Here is an example of a video produced as a silent loop to play in a tradeshow booth.

Use Video Marketing to Maximize Trade Show Results

The impact of videos on your trade show results should be significant if you properly use video in your marketing strategy. According to the Internet measurement, experts at comScore in early 2011 reported that an average of 1.2 billion Internet videos are being watched each day in the U.S.!

It’s clear people really do like videos: they engage both sight and sound senses, deliver a message quickly, show us “who” and “how,” and perhaps entertain us a bit. So how do you capitalize on using video in your trade show strategy? Continue Reading from TSN.

Attendees flock to tradeshows in 2011

The anonymous quote, statistics can be made to prove anything, could easily be applied to the tradeshow industry in the early months of 2011. Could attendance numbers from a few random conventions signal a rebound for the industry? The answer: Either the U.S. population is showing an enhanced interest in poultry, Macintosh computers and textiles, or the tradeshow industry is off to an excellent start in 2011.

In fact, the industry actually got off to that good start at the end of 2010. Continue reading from Exhibit City News

Embrace Your Irrational Colleagues

Organizations of course are composed of people, all of whom act irrationally at various times and seemingly do the "wrong" things. So it's no wonder that we often run into a colleague, boss, or subordinate who just can't seem to consider a completely reasonable suggestion. If you find yourself in this situation, here are two simple and "rational" guidelines to keep in mind:

1. Don't try to fight irrationality with rationality. It will only make you more frustrated and the other person more defensive. No matter how many well-constructed arguments you offer, you won't make headway until you understand the underlying motivation that is driving the other person.
2. Focus on discovering, understanding, and embracing the other person's rationale. Even if your adversary is being driven by unconscious motivations, it's important to try to figure them out. Resistance to apparent logic always comes from somewhere, and you won't be able to breakthrough until you understand the reason. For example, sales people often resist logical and straightforward sales-model changes because they fear that compensation will be affected, or that customer relationships will be harmed. Until you understand and deal with those underlying issues it's difficult to make headway.
3. Full Article from Harvard Business Review
   

19 Chuck Norris Exhibitor Jokes

Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and fearsomeness. For example:

• Guns are warned not to play with Chuck Norris.
• Chuck Norris can slam a revolving door.
• Death once had a near-Chuck Norris experience.

But what if Chuck Norris was an exhibitor? What feats of strength, endurance, and excellence could Chuck bring to trade shows? The mind boggles at the possibilities:

Continue reading from B2C