Thursday, September 29, 2011

Using Scent To Enhance Your Trade Show Displays

Smart marketers know that the sense of smell is an important one. Using scent carefully and purposefully can help drive purchases and create a great impression of your company when an attendee visits your trade show booth. Although many companies know they should include scent into their displays, they're lost when it comes to actually choosing a smell and including it in their trade show exhibits. Consider how each scent can affect your visitors and choose the one that best matches your company's booth and your desired outcome.

Citrus Can Encourage People To Stay Longer

Citrus smells, such lemon, lime and orange have a fresh clean smell that actually encourages visitors to linger in your trade show booth, but it also increases alertness. This means that your visitors will stick around your trade show displays, but that they'll also pay attention to what message your display is conveying.

Peppermint Acts As A Mental Stimulant

Minty smells, like peppermint, spearmint or cinnamon act as a mental stimulant. Studies have shown that mint improves performance on speed and accuracy tasks, as well as lowers fatigue. A peppermint smell might help your employees more than your visitors, but that doesn't mean that it shouldn't be included in your trade show exhibits.

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