Tuesday, October 4, 2011

Trade Show Planning Timeline: Manage Your Logistics AND Marketing

To master the deadline-driven world of trade shows depends on great planning.

Yet, all too often, important marketingplanning gets overshadowed by urgent logisticsplanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.

But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to your booth.

Here are some ideas for your plan, either for a single show or for your entire program. Marketing and logistics steps are mixed together, as you need to do both to truly succeed. Continue Reading from TSNN

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