Wednesday, January 11, 2012
How Trade Show Booth Staffing Is Like Speed Dating
Compared to many international trade shows, U.S. shows have relatively short show hours and fewer show days. This means that most attendees don’t have a lot of time to spend with any one particular trade show booth. They will try to hit as many booths as they can. Oftentimes, there are other events associated with a show that attendees are also visiting. In short, there is a lot of competition for attendee’s attention and you don’t have a lot of time to impress them. Full article at Skyline Exhibits.