Marketers can devote serious time, money and effort to developing interactive content for a convention exhibit. Yet, how do the marketers know if their content is as effective or attractive on the convention floor, as they thought it would be?
It is also difficult at live events for marketers to gauge the audiences' exact demographics and level of engagement with key messages.
There's no need to go into a live event and gamble blindly on one set of prepared content. By working with software developers, marketers can build real time analytics into their live events and collect data to show how effective content is, what the audience demographics are and the level of audience engagement with crucial messaging. Full article from StudioBlog
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