For many years, during a “healthy” economy, the meetings business survived and thrived based upon value defined largely by attendee reaction or satisfaction. Rarely did many organizations look beyond these feel-good factors to measure deeper outcomes such as learning, application and business impact.
The Great Recession, of the past couple of years, changed that. With significantly increased financial strain, businesses began to earnestly evaluate every aspect of their operations, including meetings and conferences. This put many event professionals into the “hot seat” as they were suddenly challenged by their executive leadership to demonstrate, more tangibly, the value of the company’s meetings. More from Mike McCurry
No comments:
Post a Comment