By: Barry Siskind, Tradeshow Network Marketing Group
Within five years trade shows will be completely paperless is a prediction I heard at a recent conference. When I passed this idea along to some of my clients, they balked, saying,
“How will we get our information to our customers if we don’t have literature at the trade show booth? ”
“Visitors want to take away literature.”
” What impression am I making by not having literature to hand-out?”
If this is starting to sound familiar then perhaps its time to re-think the purpose of your exhibition and look at a different strategy for execution. More.
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