Using Social Media Marketing To Drive Your Virtual Tradeshow Leads

The following is a guest post from Cece Salomon-Lee on It's All Virtual.

As a marketer, one of my goals is to generate the right leads for my sales force as efficiently and quickly as possible. This requires constant evaluation of existing tools — emails, banner ads, and events — as well as new ones such as social media and virtual events. While webinars arguably are a standard part of a marketer’s lead gen toolbox, virtual tradeshows are just being considered. Part of the challenge is how to effectively drive qualified sales leads to your booth or virtual event.

Here are recommendations on how to leverage social media to market your next virtual tradeshow (Please note that these recommendations are for organizations who are hosting their own virtual tradeshows and may need to be amended for those exhibiting within a virtual event): Continue.