DALLAS, 16 November 2010 - Today, research released by the Center for Exhibition Industry Research (CEIR) provides insights into the recall factors of attendees being able to remember a particular exhibit on the show floor. The study is an update to a report Most Memorable Exhibits: An Analysis of the Factors Affecting Exhibit Recall, published in 2000.
Memorability is important to an exhibitor because studies have shown that it can influence purchasing decisions that are initiated at a later time, and it builds long-term brand awareness equities as well. Serious buyers also appear to depend on booth recall as a valuable information base. The size of the booth, as might be expected, continues to be an automatic recall factor for several reasons: Continue.
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