Most meeting planners and meeting facilities have attended a trade show in the extent of their career. The “typical” trade show organized by industry, allows companies to exhibit their latest product or service. In the case of meeting and conference planners, they’ll visit 50 – 100+ supplier booths. The “typical” trade show is seeing a change in interest as the industry moves to virtual exhibits and one-on-one interactions. More from The National Conference Center Blog.
Wednesday, November 10, 2010
Reverse Tradeshows: The Value of One-on-One
Most meeting planners and meeting facilities have attended a trade show in the extent of their career. The “typical” trade show organized by industry, allows companies to exhibit their latest product or service. In the case of meeting and conference planners, they’ll visit 50 – 100+ supplier booths. The “typical” trade show is seeing a change in interest as the industry moves to virtual exhibits and one-on-one interactions. More from The National Conference Center Blog.
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